Welcome

Red Fish Coaching (part of WHA) is as much a concept as anything. You might say it’s your ‘purple cow’ coaching company, or another way of looking at it is not everyone is a red fish, but you can become one.

You’ve done everything right.

Built the career, made all the sensible choices, worked hard, provided, delivered. But lately, something feels… off. It has for a while if you’re honest.

Work feels heavier than it used to.

You catch yourself overthinking every decision, replaying options in your head without landing on an answer.

You wonder if you should stay or go. This company or that role. But if you go, where? You wake up with thoughts racing, heart hammering, sometimes dreading the day ahead. Burnout is creeping closer.

And beneath it all, that quiet doubting voice: “What if I’m not enough for what comes next?”

If any of this feels uncomfortably familiar, you’re in the right place.

YOU DON’T HAVE TO STAY STUCK

No career or business runs in a straight line. Sometimes the path twists, sometimes it ends abruptly, sometimes it simply loses its meaning. The question isn’t if change is coming. It’s how you’ll navigate it.

That’s where I come in.

I work with executives and business owners in transition – leaders who’ve achieved plenty and now find themselves at a crossroads. Together we cut through the noise, stop the overthinking, and create clarity.

Not vague inspiration – real direction and action steps you can take with confidence.

WHAT YOU’LL GAIN

Working with me, you’ll:

⦁ Get clarity – a focused direction for what’s next in your career, business, and life.

⦁ Build confidence – silence the imposter syndrome and own your next chapter.

⦁ Take action – practical tools like outstanding CV and interview support, combined with a roadmap tailored to you.

⦁ Find freedom – more energy, less anxiety, and space for what matters most to you.

⦁ Grow again – align your career or business with your values, vision, and goals.

This isn’t about quick fixes or empty pep talks.

It’s about seasoned guidance, honest conversations, and a proven process that gets you moving forward with clarity and momentum.

ABOUT ME

I’m Howard Longstaff. I’ve spent 30 years at the sharp end of business. I’ve built companies, sold them, reinvented myself after setbacks, and throughout I’ve coached leaders across three continents.

I know what it’s like to face big transitions, to wonder if you’ve still got it, to wrestle with imposter syndrome while carrying the weight of responsibility.

I’ve been there.

And I know the way through.

WHAT’S NEXT

If you’re ready to stop spinning in circles and start moving forward, let’s talk. Book a free discovery call today. We’ll explore what’s really going on, and I’ll show you how we can get you clear, confident, and back in control.